Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:gesture control, RFID, sports sponsorship, 3D, digital activation, fan engagement Related Articles How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms The Brief: Farmer’s Barkets and Hair Monsters Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026 SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More