Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:digital activation, fan engagement, gesture control, RFID, sports sponsorship, 3D Related Articles The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A. From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity