Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:gesture control, RFID, sports sponsorship, 3D, digital activation, fan engagement Related Articles Mattel Canada Sets Up Target Practice 10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour Full Coverage: The 2017 Ex Awards Smart Goes High-Tech at the Detroit Auto Show