f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles Five Ways to Turn Pinterest’s Trends Data into an Event Strategy Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy CES 2026: How Dolby Leans into Complexity at the Global Trade Show