• image/svg+xml:

Sign In

Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
  • Topics
    • Latest
    • The Event RFP Superbook
    • Industry News
    • Partner Content
    • Research
    • Conferences
    • Festivals & Fan Cons
    • Launches
    • Tours
    • Performance
    • Pop-Ups
    • Sponsorships
    • Trade Shows
    • Media Events
    • Sampling
    • Stunts
    • Sustainability
    • Technology
    • Event Peeps Podcast
    • Trend of the Week
    • The Brief Roundup
  • Lists
    • It List: Top 100 Agencies
    • Fab 50: The Best Fabricators
    • B-to-B Dream Team
    • The Event RFP Superbook
  • Events & Awards
    • Experiential Marketing Summit
    • Awards
    • Now Open: 2026 EDAs
    • Now Open: EventTech Awards 2026
  • Watch & Listen
    • Event Peeps Podcast
    • @EventMarketer | YouTube
    • Webinars
Event Marketer
  • Experiential Marketing Summit
  • Subscribe
    • Subscribe
    • Email Alerts
    • Digital Editions
    • Newsletters
    • Advertise
  • Sign In
Event Marketer
Stay Ahead with Daily Updates
Sign In

Topics

  • Latest
  • The Event RFP Superbook
  • Industry News
  • Partner Content
  • Research
  • Conferences
  • Festivals & Fan Cons
  • Launches
  • Tours
  • Performance
  • Pop-Ups
  • Sponsorships
  • Trade Shows
  • Media Events
  • Sampling
  • Stunts
  • Sustainability
  • Technology
  • Event Peeps Podcast
  • Trend of the Week
  • The Brief Roundup

Events & Awards

  • Experiential Marketing Summit
  • Awards
  • Now Open: 2026 EDAs
  • Now Open: EventTech Awards 2026

Watch & Listen

  • Event Peeps Podcast
  • @EventMarketer | YouTube
  • Webinars

About Us

  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging

EMS 2027
Register now for the Experiential Marketing Summit! Sign up early to save.
B-to-C Events

Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement

By Rachel Boucher
Thursday, February 4, 2021

Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement…

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
Tags:
  • Frank's RedHot
  • //
  • digital engagement
  • //
  • influencers
  • //
  • Super Bowl
  • //
  • Experiential
  • //
  • Stunts
  • //
  • social media strategy
You Might Also Like:

Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’

More on This Topic

The Brief Roundup

The Brief: Goddess Energy and Crappy Cars


NACS 2026 Bloom Experiential Strategy
Trade Shows

Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026


Candy Crush Candy Cab
Trend of the Week

Experiential Marketing Trend of the Week: Cash Cabs


Festivals & Fan Cons

Collectibles Culture: Live Selling Dominates Booth Trends at NYCC 2026


Field Report

NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges

The 20th anniversary of New York Comic Con embodied everything the convention is renowned for, from the marketplace to the masquerade. In our jaunt through the Javits Center, we spotted trends in collectibles and content, and exhibit tactics worth stealing. Read our recap of the best on- and off-site experiential moments.

Trade Shows

Dirty Sodas, Mini-Marts: Brands Share NACS 2026 Experiential Strategies


The Brief Roundup

The Brief: Food Vaults and Sleep Exchanges


Festivals & Fan Cons

4 Experiential Trends Spotted at the 10th Annual ComplexCon


Cause Marketing

How Charlotte’s Web Turned a Regulatory Roadblock into a Cause-Led Mobile Tour

Popular

  1. Experience Intelligence: 3 Insights on Measuring Business Impact
    Thought Leaders

    Experience Intelligence: 3 Insights on Measuring Business Impact

  2. 5 Tips for Building a Measurement Program From Scratch
    Performance

    5 Tips for Building a Measurement Program From Scratch

  3. Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026
    Sampling

    Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026

  4. Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026
    Trade Shows

    Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026

  5. NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges
    Festivals & Fan Cons

    NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges

  6. Experiential Marketing Trend of the Week: Cash Cabs
    Stunts

    Experiential Marketing Trend of the Week: Cash Cabs

  7. AI Agents, the Joy Factor: Our 7 Takeaways From IMEX America 2026
    Conferences

    AI Agents, the Joy Factor: Our 7 Takeaways From IMEX America 2026

  8. Survey Says: How Brands Turned Questions into Activations
    Performance

    Survey Says: How Brands Turned Questions into Activations

  9. Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
    Trade Shows

    Exhibit Design: 6 Experiential Ideas from Groceryshop 2026

Join the Event Marketer Community

Join Now
Event Marketer

For creators of the brand experience.

The world’s largest information source on event and experiential marketing — meeting the information needs of strategic brand-side experiential marketers and event agency executives.

Upcoming Experiential Marketing Summit April 27 – 29, 2027Las Vegas Learn More

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
About Event Marketer
  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
Subscribe
Event Marketer Summer 2026 Cover

Magazine

The intel shaping experiential marketing — in print, digital, and everywhere brands gather.
Subscribe

Newsletters

The latest news, analysis, and insights delivered straight to you.
Sign up

© 2026 Access Intelligence, LLC - All Rights Reserved