Tag: digital engagement

Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship […]

Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl. […]

As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but […]

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom […]

In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on […]