Sanpellegrino Activates 'The Life Deliziosa' Citrus Grove

Sanpellegrino Activates The Life Deliziosa

Sanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove

The Grove represents one of the brand’s first stand-alone experiential events for consumers   To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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