Citrus in the City: Sanpellegrino's Sampling Grove - Event Marketer

Sanpellegrino Grove 2015

Citrus in the City: Sanpellegrino’s Sampling Grove

To bring its “The Life Deliziosa” campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience Aug. 25 and 26 in New York City. Located in Flatiron Plaza, The Grove was open for six hours each day and offered sampling, lounging and activities.

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