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What Event Marketers Can Learn from Harry Potter: The Exhibition

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

Tours, B-to-C Events, Technology

Posted on December 8, 2017 by Sandra O’Loughlin

From characters to costumes to replica sets, fans are taken on an experiential journey

Harry Potter: The Exhibition is packed with as many teaching moments as it is moments of pure entertainment.[/caption]
Since…

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This story appeared in the December 2016 issue

Tags:EventMarketer, Harry Potter: The Exhibition, Experiential Marketing Agency, Harry Potter, Event Agencies, museum experience, Event Marketing Magazine, Warner Bros., Experiential Marketing Companies, storytelling, Event Marketers, interactive, event marketing, Event Marketer, Event Agency, Event Marketer Magazine

Posted by Sandra O’Loughlin

View all articles by Sandra O’Loughlin →

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