Event Marketing Insights From Harry Potter: The Exhibition

Event Marketing Insights From Harry Potter: The Exhibition
What Event Marketers Can Learn from Harry Potter: The Exhibition

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

From characters to costumes to replica sets, fans are taken on an experiential journey Harry Potter: The Exhibition is packed with as many teaching moments as it is moments of pure entertainment.[/caption] Since…
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This story appeared in the December 2016 issue

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