What Event Marketers Can Learn from Harry Potter: The Exhibition

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

Tours, B-to-C Events, Technology
Posted on December 8, 2017 by Sandra O’Loughlin

From characters to costumes to replica sets, fans are taken on an experiential journey

Harry Potter: The Exhibition is packed with as many teaching moments as it is moments of pure entertainment.[/caption]
Since…

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This story appeared in the December 2016 issue
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