Desktops Be Gone: How SXSW Online is Adopting a Roving Approach B-to-C Events, B-to-B Events, Technology Posted on March 16, 2021 by Rachel Boucher Stay Connected The typical virtual attendee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the March 2021 issue Tags:technology, festival sponsorship, event app, sxsw, music festivals, virtual event, extended reality Related Articles Experiential Marketing Trend of the Week: Creature Comforts Experiential Marketing Trend of the Week: Iconic Sculptures Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App