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How to Think Like a Non-endemic Exhibitor: American Express at CES

B-to-B Events
Posted on February 10, 2020 by Rachel Boucher
Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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