Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles The 2025 It List: Recognizing the Top 100 Event Agencies Meet the Honorees: The 2025 Watchlist Experiential Trend of the Week: AI Agents in Events Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App