Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor 10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter The Brief: Group Chat Bars and Credit Wreckers Agency News: Spiro Announces its Acquisition of 2Heads