Posts tagged with ‘gaming’

February 8, 2021

Team Liquid and Alienware Celebrate Partnership Renewal With Pair of Virtual Events

Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the globe and fan engagements. To celebrate the continued partnership and introduce Team Liquid’s new virtual fan platform, Liquid+, the...

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November 23, 2020

Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community

Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for...

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November 23, 2020

Consumers Battle for Gaming Gear at Klarna’s Shoppable Livestream Events

With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is...

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July 6, 2020

Content and Gameplay Collide in OMEN’s Virtual Esports Event

Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform Hypebeast to host the first Omen Underground on June 24, a virtual livestream event that explored how gaming has “transcended its historic boundaries into the wider world of contemporary culture.” The event featured a live dj set, a Hypetalks panel...

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July 6, 2020

‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences

Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences for a quarantined audience, and like many businesses before it, the financial services brand made the pivot to digital. As a result, a vast array of online...

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