Tag: gaming

How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed […]

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and […]

Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience […]

In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV […]

Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the globe and fan engagements. To celebrate the continued partnership and introduce Team Liquid’s new virtual fan platform, Liquid+, the […]