Posts tagged with ‘gaming’
Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year, activating March 8-11 at its first-ever appearance at the festival. The publisher is best known for intense, immersive games like Call of Duty and World of Warcraft, but with the recent acquisition of mobile game publisher King (Candy Crush, Farm...
Overwatch League Team NY Excelsior Creates a Pop-up Shop for the Gaming Community
Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create something special for its fanbase at the end of the year, ahead of the league’s second season kickoff Feb. 14. Building off of a successful pop-up shop it created in July in Brooklyn,...
New Research Draws Parallels Between Esports and Traditional Sports Fans
Gamers and esports fans may seem like their own breed, but according to new data in Simmons Research’s 2018 Sports Fan and Engagement Study, there are many parallels between traditional sports fans and esports fans. Which means plenty of opportunity for non-endemic brands to comfortably cross into the space. In fact, gamers welcome it. According...
Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies
Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation Festival. During the five-day festival that attracts futurists, entrepreneurs and change-makers, the brand created the Intel House pop-up event space in New...