Posts tagged with ‘gaming’
Emotes, Ballers and Pickaxes: Our Editor Glides into the Fortnite World Cup
It’s no secret that Gen Xers like myself, who never quite took to the video game world as a kid, require a tutorial or two (or 10) detailing the inner workings of the myriad esports titles captivating younger generations today. So, when it came time to cover the first-ever Fortnite World Cup at Arthur Ashe...
Five Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...
Q&A: Super League Gaming CEO Talks Amateur Esports
With their mega prize pools, noteworthy brand sponsorships and passionate fanbase, professional esports competitions are getting plenty of due attention in the event world. But, as two billion competitive gamers across the globe will attest to, gaming isn’t just for the pros. Enter: technology platform Super League Gaming, founded on the premise that the community...
On the Biz of Esports: A Chat With Xfinity’s Matt Lederer
The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear...