What Each Generation Really Wants from B-to-B Events—And What the Data Says
With b-to-b audiences now comprising four generations of attendees (or five, depending on who you…
Steal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit
Sporting tentpoles like the Super Bowl are at their core a platform for consumer engagement.…
The Brief: Clean Machines and Gummy Bars
This week’s hot takes on hot topics in experiential marketing cover Clean Machines, glam trucks…
Experiential Marketing Trend of the Week: Tarot Card Readings
Pew Research Center released survey findings in May that 30 percent of U.S. adults say…
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week
Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive…
NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo
NBA All-Star 2026 had a milestone weekend, not only for its 75th anniversary, but also…
Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots
Walking around San Francisco ahead of Super Bowl LX, you wouldn’t have known the Bay…
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.