12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025
Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with…
Experiential Marketing Trend of the Week: Iconic Sculptures
To capture the fleeting attention of passersby, you have to go big or go home,…
Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’
The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look…
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie…
Think Pink: A Preview of the First-Ever Barbie Dream Fest
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already…
Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs
When it comes to engaging entertainment buffs, incorporating experiential easter eggs into fan activations has…
Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences
Headline-making activations don't appear out of thin air. Event marketers leverage a host of tactics…
Best of B-to-B: Five Event Tactics That Generated Love and Leads in 2025
Between budget restraints, tariffs, shifting trade policies and AI everything, it’s been one hell of…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.