B-to-C Events
Yahoo! Fancouver Pop-up
Yahoo! is activating at the Olympics with a “Fancouver” pop-up store bringing to life the attributes and brand essence of its Yahoo! Sports offerings. Consumers pop in (upwards of 10,000 are rolling through daily) and participate in winter-themed sports games via Wii stations, photo activation interactions (they can post photos to a huge wall collage)...
On the Ground in Vancouver: Coke’s Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics has lines up to two hours long, but those that wait have been rewarded. The Pavilion experience begins with a tour of Coke memorabilia and the brand’s history with the Olympics, then puts visitors into a pre-experience theater for an HD movie about the Games. Once...
Sports Illustrated Launches Swimsuit Issue and Initiative
The Sports Illustrated Swimsuit Issue is one of the most anticipated magazines in the publishing year, but the Sports Illustrated Group, a subsidiary of Time Inc., was looking for more than just fleeting newsstand sales. So over the next few years, the magazine plans to turn the issue into a saleable asset.
Coke Takes FIFA’s Trophy to the People
In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...