B-to-C Events
EM Executive Roundtable On the State of the Industry
Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...
Virgin Mobile’s Annual Music Event Goes Green
Virgin Mobile goes green at its annual summer proprietary music
GM Cuts Its Olympic Ties
GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.
Brands Sponsor High-Profile Green Rooms
Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often Spartan affair where actors rehearse their lines or gather their thoughts before stepping into the spotlight. But like many an...