The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles CES 2026: How Dolby Leans into Complexity at the Global Trade Show Eight Strategies for Reducing Food Waste in Trade Shows and Events Top 10 Most-Clicked Trend of the Week Stories of 2025 USAA’s Sponsorships Director Talks NFL Talent Partnerships and Optimizing a Lounge