The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Nine Tips for Deploying a Measurable Viral Content Strategy Three Tips on Reducing Food and Beverage Waste at Events First Niagara Snaps Concert Superstars Pilot Pen Mobile Tour Touts Mistake-Free Writing