The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Inside American Greetings’ Analog SXSW Experience Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More Sampling: Smoothie King Embarks On First Tour Photo Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter