The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival Special Report: Top 10 Experiences at CES 2015 Event Marketer Monthly Pulse Surveys Music Festivals: Nine Strategies That Hit All the Right Notes