The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas Special Report: Women in Events 2016 Sneak Peek: Scenes from SXSW HP Hosts an ’80s-Themed Training Event in Toronto