The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles As the World Cup Nears, MLS’s CMO is Betting on Experiential Experiential Marketing Trend of the Week: Block Parties How Verde Farms Leveraged its First Pop-up and Influencer Dinner to Educate Consumers Event Profs Weigh in on the Biggest EuroShop 2026 Trends