The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships The Brief: Blizzard Banks and GlowUp Studios