The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: AI Agents in Events Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show 12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025