B-to-C Events
Brands Use Exclusive Perks to Make Connections at Events
Brands use exclusive perks to strike chords and make connections at events Customer rewards are no longer just for the super-rich. They’re one of the fastest growing ways to build customer loyalty at events. American Express has offered cardholders exclusive perks at events such as the US Open for years. Last month cardmembers could flash...
Photo and Video Activation is Fun for Attendees and Flexible for Marketers
Photo and video activation grows more fun for attendees and more flexible for marketers Like moths to a neon green flame consumers still can’t get enough of traditional photo activation. But like so many things that become so last year so quickly photo and video activation has to change to keep up. Luckily technology is...
Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)
25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is...