B-to-C Events
Dockers Event Dares Guys to ‘Drop Trou’
To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a grand prize. The events took place at three bars in five cities—Chicago, Los Angeles, Miami, New...
Brand Mascots Bring The Thunder
Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks to Facebook, Mr. Peanut can have his own fan base. And nothing updates an Oscar Mayer Weiner like a shiny...
Using Extravagant ‘Shoe’ Hats to Spark Buzz
On Sept. 8, during Fashion’s Night Out in New York City, the Seychelles and BC shoe brands took to the streets with singing and dancing girls wearing customized shoe-themed hats led by drag queen Candice Cayne. The extravagant hats were a nod to high fashion names like hat designer Phillip Treacy and the recent royal...