B-to-C Events

B-to-C Events

January 28, 2010

Inside Best Buy’s Analytics-Based

Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix A lot has changed since Best Buy first opened its doors 41 years ago.

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January 28, 2010

KFC Connects With Office Workers Through Smell

Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.

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January 28, 2010

Emerging Technology

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order...

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January 28, 2010

Nicole Terry–Brand Manager at Pup-Peroni

Name: Nicole Terry Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks Company: Del Monte Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix

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