B-to-C Events
Hyundai Creates Pop-Up Gallery to Showcase New Veloster
For five days from Oct. 19 to 23, Hyundai inhabited the Re:Mix Lab, a new travelling arts and culture showcase in New York City, to show off its new three-door sport coupe Veloster and showcase the art and engineering of the vehicle. The brand-sponsored pop-up featured a gallery installation, live music, film premieres, fashion shows...
Scholastic’s Magic School Bus Arrives on a Barge for an Ocean Themed Lesson
In celebration of the 25th anniversary of “The Magic School Bus” series, Scholastic on Oct. 20 invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where the magical school bus rose from the Hudson River on a barge to serve as the backdrop for an oceanic themed lesson....
The EM Interview: Ruud Janssen
Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and is the founder and owner of The New Objective Collective, which counsels organizations on using live and digital strategies as part of their event programs. He’s a partner with The Event ROI Institute, and hosted Event ROI Week in London...
Shape Mag Celebrates Turning 30 in Style
Shape magazine last week celebrated its 30th birthday with a party in New York City that feted clients, showcased sponsors and honored Jane Fonda in a special ceremony as one of five women who exemplify an active lifestyle. Fonda was one of the magazine’s original cover girls.