B-to-C Events

B-to-C Events

January 28, 2010

Nine Best Practices To Improve Your Pre-Event Strategies

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick...

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January 28, 2010

Face-Lift: Keeping Pop-Ups Fresh The Second Time Around

Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To wit event marketers working on the second iteration of a successful pop-up face a unique struggle: finding the balance between creating a unique experience that capitalizes on all the great elements from the first pop-up while introducing enough new stuff...

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January 28, 2010

Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program

Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing presence at schools nationwide. It currently produces annual plays at schools brings in high-profile celebrities and stations mobile dental vans at schools and other locations...

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January 28, 2010

Turning SMS Into Real-time Dialogue

Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.

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January 28, 2010

Challenger brands take on the big guys

If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like the clever tortoise creative challenger brands are finding ways to win the race. To stand out against the big guns...

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