B-to-C Events

B-to-C Events

January 28, 2010

Reducing Impact of Cancelled Event

If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet with today’s struggling economy some marketers are faced with the reality of having to pull at least one already-booked event from the portfolio. If you’ve gotta do it here are some tips to help you avoid—or at least minimize—costly cancellation...

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January 28, 2010

Evolving Green Event Standards

Doing the right thing is not always easy. Just ask any marketer trying to build green marketing practices. Despite the fact that environmental awareness is at an all-time high the industry is still searching for a definitive system for qualifying sustainable events.

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January 28, 2010

Activating Inside Airports

They’re powerful affluent influential and… trapped. More than almost any other place without a golf course major airport terminals are full of business travelers. But it isn’t easy to get a piece of the action. Getting into airports and past security with your brand ambassadors and products for a short-term promotion is expensive challenging and...

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January 28, 2010

Nerf creates new sport for fan fun

Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee Golf) it also created an official governing body the Nerf Dart Tag League (NDTL). The new sport set off on tour...

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January 28, 2010

Bring live peeps online with virtual events

For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...

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