B-to-C Events

B-to-C Events

January 28, 2010

Guerrilla Marketing 101 for B-to-B Marketers

Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making...

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January 28, 2010

Leveraging the Real Estate Outside Mobile Vehicles

Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces As more companies dive into mobile marketing the onus is on each brand to find a way to differentiate the experience from the competition and keep consumers engaged. The latest trend?

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January 28, 2010

Film festival sponsorships

Tips for making the most out of film festival sponsorships The chance to sponsor a film festival can be a sparkly proposition for brands. Events such as the Cannes Film Festival Sundance Film Festival and the Tribeca Film Festival have evolved from intimate industry affairs to blowout experiences that are attracting more celebs more buzz...

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