B-to-C Events
The EM Interview: Ruud Janssen
Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and is the founder and owner of The New Objective Collective, which counsels organizations on using live and digital strategies as part of their event programs. He’s a partner with The Event ROI Institute, and hosted Event ROI Week in London...
Shape Mag Celebrates Turning 30 in Style
Shape magazine last week celebrated its 30th birthday with a party in New York City that feted clients, showcased sponsors and honored Jane Fonda in a special ceremony as one of five women who exemplify an active lifestyle. Fonda was one of the magazine’s original cover girls.
Brands Build Relationships Through Sponsorship
Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music fans and your brand. But if the tour turns out to be a one-time gig with a group of disparate co-sponsors, is it really worth the investment? Corona and Hooters are two brands that have discovered the value of building...
AFI Brings Safe Driving Message to Teens via Four-month Tour
As part of its strategy to promote safe driving among teens and connect with high school students and their parents, American Family Insurance is sponsoring the fifth annual Under Armour All-America Game. Prior to the game the brand is executing a four-month American Family Insurance Selection Tour that targets the high schools of the athletes...