B-to-C Events
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine in-home events, which we began covering...
Brands Seek Out Everyday Influencers
There’s no one like a trusted friend to give you advice, about your relationships, your job or the best place in town for ribs. It’s an emotional connection that is truly authentic, and one that brand marketers try to duplicate with brand advocates. These are people who may not necessarily be your friends but that...
Cheeses of France Creates Pop-Up Twitter Café
Openhouse Gallery on New York City’s Mulberry Street last week became a fromagerie of sorts, thanks to The Cheeses of France Marketing Council, a consortium of dairy farmers and cheese firms based in Paris, which transformed the space into a pop-up twitter café filled with cheese. The pop-up was the culmination of the council’s new...
Hyundai Creates Pop-Up Gallery to Showcase New Veloster
For five days from Oct. 19 to 23, Hyundai inhabited the Re:Mix Lab, a new travelling arts and culture showcase in New York City, to show off its new three-door sport coupe Veloster and showcase the art and engineering of the vehicle. The brand-sponsored pop-up featured a gallery installation, live music, film premieres, fashion shows...