B-to-C Events

All The Brand Action At ‘Pandora Presents’

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Promoting its twist-top Big Pouch lineup, Capri Sun had the most outdoor-nighttime-concert–appropriate lighting: against a glossy blue backdrop, the pink-lit shelves gave the new packaging a surprisingly cool display.

For Pandora, throwing a party for its listeners is as much science as it is art. The data the online radio service collects about listeners’ favorite artists, the “stations” they create and the ZIP…

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