Author archive for Sean Brenner

September 2, 2014

All The Brand Action At ‘Pandora Presents’

For Pandora, throwing a party for its listeners is as much science as it is art. The data the online radio service collects about listeners’ favorite artists, the “stations” they create and the ZIP codes where they live gives the brand ammunition for producing highly targeted events—and for inviting targeted brand partners. It’s a strategy...

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