B-to-C Events

B-to-C Events

January 28, 2010

The Price Is Right: And Alltel Makes the Right Call

SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN  in 2006 Alltel  Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s eighth contest—the My Circle Pick & Roll Challenge—kicked off earlier this year. To enter consumers logged on to social networking website fanu.com to play...

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January 28, 2010

Experiential Potential – Hotels Compete by Leveraging Experiences

One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as high-end pillows sheets and beds. To meet the needs of a more demanding traveler many hotel brands are revitalizing—rolling out...

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January 28, 2010

More From Mobile: Adapt to Changing Paradigms

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture....

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January 28, 2010

Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a...

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January 28, 2010

Bravo’s Top Chefs Hit the Road

Bravo TV has launched Top Chef: The Tour a grassroots mobile experience that has many of the contestants from the reality show out on cooking demos and meet-and-greets with fans around the country. The tour launched in late June with stops will draw to a close in New York City in early October.

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