B-to-C Events

B-to-C Events

January 28, 2010

Launching a “green” mobile tour

Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile marketing tour—you know the one with the alternative fuels and the solar panels? It may not be so green after all. Turns out some of the mobile tours being powered by clean fuels like biodiesel and hydrogen are actually being...

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January 28, 2010

Bring live peeps online with virtual events

For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...

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January 28, 2010

Targeting the Hispanic Demographic in Events

At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic marketing programs are flourishing. Walmart this year unveiled a new concept store Supermercado de Walmart in Houston as part of a strategy to become more relevant to Hispanic customers. The Milk Mustache Mobile Tour is traveling to 10 cities to...

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January 28, 2010

Setting records nets big publicity

Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling on. Adding a Guinness World Record attempt to your program can not only entice fickle journalists to attend it can expand the types of publications and news outlets that might otherwise not bite on your event. To learn more about...

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January 28, 2010

IKEA’s Political Event Involves a Replica White House Oval Office

The high cost of travel has caused some consumers to stay close to home this year. So resourceful home-furnishings brands rolled out programs that took everything—including the kitchen sink (well almost!)—to them reaching commuters in Washington and festivalgoers from Newport RI to the San Mateo County Fair.

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