B-to-C Events
SodaStream Creates Waste-filled Cage
This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The vehicle is part of SodaStream’s integrated sampling and social media campaign to get consumers excited...
Amethyst Jeans Launches College Campus Tour
Premium junior denim brand Amethyst Jeans this week launched a campus tour that through Oct. 5 will give away thousands of pairs of free jeans ($25 to $48 suggested retail price) and other gifts on a swing through 11 colleges.
Handy Consumers Make Their Marks
There is a group of consumers out there that is almost impossible to define demographically, but they are affluent, smart and growing more numerous all the time. They call themselves makers, lifehackers and inventors and they delight in recycling found objects to make something new. Their inventions range the gamut from handmade crafts, quilts and...
HP Drops Boomboxes and Beats on Four-City Tour
HP this summer deployed a series of shipping containers retrofit to look like giant boomboxes to promote its HP Jam Sessions program, a buzz-building initiative designed to create excitement and awareness for the brand’s new Beats Edition laptops. The laptop is designed to target the youth market with its focus on music and high-quality sound.