B-to-C Events

B-to-C Events

January 28, 2010

Charmin, Duracell Relieve And Recharge New Yorkers

Duracell partnered with sister Procter & Gamble brand Charmin at its popular restrooms pop-up in Times Square now on its third run to expand the brand experience for New Yorkers and tourists alike during the holiday season. Like Charmin which bases its program on meeting a consumer need (clean public bathrooms that are normally a...

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January 28, 2010

Product of Green

Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as an agent of change and strives to achieve a triple bottom line (economic environmental and social) when doing business. To bring its mission and vision to life Method took over raw retail spaces in three trendy cities for its Detox...

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January 28, 2010

5 Tips for Blogger-friendly Activation

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the...

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January 28, 2010

Ready Set … Action: Stunts Lead to Big Buzz

Event marketing done right always creates buzz but brands looking to extend that word of mouth are introducing programs to the public earlier and in unique ways. Pre-event stunts get companies more time with the press and the public. In some cases they create buzz on the streets two or three days before a press...

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January 28, 2010

Digital signage is More Than Glorified TV

Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in their tracks on the city streets by digital images and special effects animating the windows of Hudson Bay Company’s flagship...

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