B-to-C Events
AMC Gives Comic-Con the Zombie Treatment
Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears up for the return of the series in October. The set depicted the Merle Dixon character chained to the Atlanta...
Google Lends Chromebooks to Web-Surfing Travelers
To drive awareness and trial of its new Chromebook, Google in July launched a lending program through experiential partnerships with Virgin America airlines and the Ace Hotel in New York City.
The Wii U Unveil Takes Form
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype. The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once...
Bethesda Comes Alive at E3
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and media elements that played off the three game titles the developer focused on for E3, “Prey 2,” “Rage” and “Skyrim.” Incredibly detailed scenic reproductions of a dragon from the “Skyrim” game (he was wrapped around a big LED screen), and...