B-to-C Events

B-to-C Events

January 28, 2010

Penguin Brings New Book to Life

As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.

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January 28, 2010

Seventh Generation Unleashes Baby ‘Crawl’

Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in partnership with activist Erin Brockovich and Safer Chemicals Healthy Families a coalition of groups concerned about toxic chemicals has launched the Million Baby Crawl a campaign to raise awareness about the nation’s chemical laws and urge Congress to pass stronger...

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January 28, 2010

Nespresso Offers Shoppers a ‘Sensorial Experience’

At first glance the sleek Nespresso pop-up boutique in the newly renovated 25 400-square-foot cosmetics department inside New York City’s Bloomingdales department store could be mistaken for a cosmetics counter as well. That is until the aroma of espresso entices the senses.

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