NVIDIA Hosts 'Call of Duty' College Tournament - Event Marketer

NVIDIA Hosts ‘Call of Duty’ College Tournament

To engage its college-age target market and at the same time highlight the relevancy of computer science and graphics development in video game creation, NVIDIA, a leader in visual computing technologies, launched a tournament for rival universities featuring Activision’s Call of Duty: Black Ops II. The brand’s GeForce GTX graphics processor serves as the game’s “engine.”

The Call of Duty: Black Ops II Rivalries tournament took place in November and December and involved six schools already engaged in big college football match-ups in three on-campus eSporting events. The three finalist schools’ team members and two wildcard schools chosen through a Facebook fan rally received all-expenses paid trips to the championship finale event at NVIDIA’s headquarters in Santa Clara, CA on Jan. 19. Players from the overall winning school East Carolina University each won a custom NVIDIA GeForce GTX 680 gaming rig for their school. Just for participating in the tournament, each school received two rig donations.

“We have existing relationships with the colleges because we often donate hardware systems to computer science departments and recruit top talent at universities, but now, through this program, we’ve been able to form deeper relationships at the professor, student and gaming club levels,” James Grunke, director-partnership marketing at NVIDIA, told Buzz.

The championship finale was taped live via a multi-camera shoot and streamed on Twitch.tv to more than 200,000 unique viewers. Agency: Ignited, Los Angeles.


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