Macallan Gives Select Consumers 'Live Practice' - Event Marketer

Macallan Gives Select Consumers ‘Live Practice’

The Macallan single malt scotch whisky brand is using a series of influencer events called Raise the Macallan to survey and then recruit a select group of consumers who will then be invited to a second,…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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