Author archive for Rachel Boucher
How Pop-Tarts Connects with ‘Digital Concert Groupies’
There’s a new breed of concertgoers emerging in this digital landscape—two out of every three of them has a smartphone, and more than half share content online. Kellogg’s Pop-Tarts is leveraging the power of these “digital concert groupies” through the free concert series Crazy Good Summer, a program designed to engage teens with their favorite...
EM@The Mermaid Parade
SVEDKA Vodka samples a 30-year-old Coney Island, Brooklyn, NY, tradition
Food Bank For New York City Delivers Healthy Snacks
Ice cream trucks are synonymous with summer, but for the second season in a row residents in New York City’s five boroughs are being visited by a different type of truck: one that doles out healthy snack alternatives. The nonprofit Food Bank For New York City piloted a food truck program last summer, and after...
SVEDKA Vodka’s Mermaid Parade Cube Experience
SVEDKA activated a sampling "cube experience" along the route of the Mermaid Parade, a 30-year tradition that kicks off the summer season.