Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    E! News Brings Mobile Interview Studio to SXSW

    Who needs brick and mortar? E!, the NBCUniversal Cable entertainment channel, came up with a program for South by Southwest in Austin, Texas, that allowed it to have a strong presence at the festival, and also conduct celebrity interviews in a super efficient fashion. The solution was a vintage 1968 Airstream Safari trailer, restored and […]

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    Blog

    Pots of Gold: Are Brands Missing Out?

    Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of a restroom in New York City, a new service is now… at your service. Posh Stow & Go is New York City’s first members-only luxury bathroom and private day storage facility, and its first location is launching in Midtown in […]

  • B-to-B Events

    Inside USG’s Internal Olympics Event

    When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking for a platform to activate an overhaul of the company brand, it saw parallels between the Olympic Games and the “plan to win” strategic vision it had laid out for the company. So USG secured itself as Olympic sponsor of […]

  • B-to-C Events

    Comedy Central Serves Up Kegs and Eggs

    To drive viewership for its original TV shows, Comedy Central on March 14 hosted an afternoon “Kegs and Eggs” party during the music segment of the South by Southwest Film, Music and Interactive Festival in Austin, Texas. Held at 508 Tequila Bar in the heart of the festival action, attendees were free to enjoy a […]

  • B-to-C Events

    It’s Me, Mario, and Pennzoil at SXSW

    We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil and Nintendo teamed up on a real-life Mario Kart experience designed to introduce consumers to the iconic video game’s 8th iteration for Wii U and to Pennzoil’s new Platinum Full Synthetic Motor Oils with PurePlus Technology. Pennzoil […]