EMChats: Greg Plata of WestJet Airlines - Event Marketer

Best PR Westjet Airlines

EMChats: Greg Plata of WestJet Airlines

How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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