Heineken House Experience at Coachella - Event Marketer

Heineken House Experience at Coachella

Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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