Heineken House Experience at Coachella - Event Marketer

Heineken House Experience at Coachella – Event Marketer

Heineken House Experience at Coachella

Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here.

Photo courtesy: Billy Farrell/Billy Farrell Agency

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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