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B-to-C EventsComedy Central Serves Up Kegs and Eggs
To drive viewership for its original TV shows, Comedy Central on March 14 hosted an afternoon “Kegs and Eggs” party during the music segment of the South by Southwest Film, Music and Interactive Festival in Austin, Texas. Held at 508 Tequila Bar in the heart of the festival action, attendees were free to enjoy a […]
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B-to-C EventsIt’s Me, Mario, and Pennzoil at SXSW
We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil and Nintendo teamed up on a real-life Mario Kart experience designed to introduce consumers to the iconic video game’s 8th iteration for Wii U and to Pennzoil’s new Platinum Full Synthetic Motor Oils with PurePlus Technology. Pennzoil […]
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Photo GalleryScenes from Art Basel Miami 2013
Check out highlights from four brand programs at Art Basel Miami 2013, held Dec. 2 to 8: Heineken’s Light Your Night campaign and events; Harper’s BAZAAR’s oceanside pop-up boutique; Absolut’s Night Court venue and Nickelodeon’s live art installation at the Basel Castle festival. More coverage in EM’s February/March issue.
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B-to-C EventsBrand USA Sends Writers on the Road
Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27 launched a new five-month experiential marketing campaign centered on a quintessential American theme—the road trip. The organization is sending 10 influencers from around the globe, mostly travel bloggers, on road trips around the country, tasking them with writing daily blog […]
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B-to-C EventsHow the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today? It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old retailer took to the streets of New York City during a snowstorm to hand out free hot chocolate and hand warmers. Modell’s […]