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B-to-C EventsBrand USA Sends Writers on the Road
Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27 launched a new five-month experiential marketing campaign centered on a quintessential American theme—the road trip. The organization is sending 10 influencers from around the globe, mostly travel bloggers, on road trips around the country, tasking them with writing daily blog […]
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B-to-C EventsHow the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today? It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old retailer took to the streets of New York City during a snowstorm to hand out free hot chocolate and hand warmers. Modell’s […]
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B-to-C EventsSnuggle Bear Presides Over Valentine’s Day
Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of the event was the iconic Snuggle bear (a Jim Henson puppet) who made his first […]
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B-to-C EventsThree Ways to Activate an Artist Partnership
Partnerships at events like Art Basel and Miami Art Week provide brands of all kinds with a unique and authentic platform that gives them exposure to the art crowd and its growing legion of followers. In the February/March issue of Event Marketer, we take a closer look at Art Basel Miami, and how brand-sponsored events […]
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B-to-C EventsWhen it Pays to Make Them Pay
To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and a limit to only 100 VIP guests. Yet despite all appearances, this wasn’t just another foodie event. It was a brand-sponsored […]