Pots of Gold: Are Brands Missing Out? – Event Marketer

Pots of Gold: Are Brands Missing Out? – Event Marketer
Charmin Restrooms Image

Pots of Gold: Are Brands Missing Out?

Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of a restroom in New York City, a new service is now… at your service. Posh Stow & Go is New York City’s first members-only luxury bathroom and private day storage facility, and its first location is launching in Midtown in June.

poshstow_blog_2014While this is a private venture, in the event industry we have seen brands capitalizing on the pop-up potty concept as a much-appreciated gift to consumers. Procter & Gamble’s Charmin brand, for instance, has activated high-amenity portable restrooms at event festivals and fairs and has opened squeaky-clean, staffed public restrooms in a Times Square storefront during the holidays. Other initiatives like these have come and gone, but we wonder—why? Why haven’t brands seized the opportunity to sponsor something like this on a permanent basis? (Check out a few details on Charmin here, and a partnership between Charmin and Duracell here.)

The keen businesspeople behind Posh Stow & Go are ahead of the game, for now. Here, a few details on the facilities if you’re ever in New York for business (or pleasure) and want to check them out: Each individual bathroom is soundproof (non-communal). Luxury showers will also be available in about one out of every five rooms. To top it off, you can charge your phone or health devices there, too. Posh Stow & Go is even planning to expand and provide nursing mothers a quiet place to take a break. They’re offering various packages that start at $24 per year.

C’mon, people. When you gotta go, you gotta go.

Charmin Photo Courtesy: Shawn Rossi/Flickr

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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