Using Oculus Rift, Mechanics Get a Lesson in Bosch

Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory.
This season, Bosch Automotive Aftermarket…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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