Rachel Boucher

Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded New York City college students with pizza and flowers and then pushed the candid reactions out to social media to build buzz. The latest film, “What if Everyday Were a […]

Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of the night, a canine Christmas—not all holidays consist of the nuclear family sipping eggnog as Bing Crosby croons in the background. And that was just the idea behind Nokia’s holiday season “Focus on What’s Real” digital campaign and corresponding experiential […]

College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give strangers on the streets of New York City a bowl of soup in exchange for “Liking” the brand on Facebook. The truck stopped in […]

A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is stronger than ever, growing with recognition and support more than ever, and marketers are, more than ever, recognizing its potential. American Express […]

Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY, for a live theater-event experience celebrating the Mexican holiday Dia de los Muertos (Day of the Dead). Similar events also took place in Austin, Los Angeles and San Francisco, as the first in a series of arts-related event experiences Espolón […]