Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    When it Pays to Make Them Pay

    To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and a limit to only 100 VIP guests. Yet despite all appearances, this wasn’t just another foodie event. It was a brand-sponsored […]

  • B-to-C Events

    Subaru Revamps its Winter Program

    Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel. It even has a new name: Subaru WinterFest, a weekend-based […]

  • Photo Gallery

    Motorola’s Kandi Shop at HARD: Day of the Dead

    Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. Check out scenes from HARD: Day of the Dead Festival in Los Angeles last fall. Or, read on here.

  • B-to-C Events

    Motorola Offers Eye ‘Kandi’ at EDM Festivals

    Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off […]

  • B-to-C Events

    DTS Dials-Up Mobile Theme at CES

    DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience” […]