How the Weather Forecast Inspired Modell’s

How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today?
It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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