Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    College Inn Fans Trade ‘Likes’ for Soup

    College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give strangers on the streets of New York City a bowl of soup in exchange for “Liking” the brand on Facebook. The truck stopped in […]

  • B-to-C Events

    How Diversity Drives Marketing Success for American Express

    A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is stronger than ever, growing with recognition and support more than ever, and marketers are, more than ever, recognizing its potential. American Express […]

  • B-to-C Events

    Espolón Tequila Leverages Live Theater

    Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY, for a live theater-event experience celebrating the Mexican holiday Dia de los Muertos (Day of the Dead). Similar events also took place in Austin, Los Angeles and San Francisco, as the first in a series of arts-related event experiences Espolón […]

  • B-to-C Events

    Zappos Surprises Flyers At Baggage Claim

    Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines the day before Thanksgiving, Nov. 27, with a “Wheel of Fortune”-style giveaway game at baggage claim. Zappos transformed the baggage claim carousels with colorful panels that corresponded with different prizes dolled out as luggage rolled out. Prizes ranged from UGG […]

  • B-to-C Events

    How Kia Accessed A World Stage With A Hashtag

    Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City. The event engaged attendees on- and off-site through the use of event hashtags #SoulLive and #YTMA. The guest list of consumer […]