Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    Vendy Awards: The ‘Oscars Of Street Food’

    On Sept. 7, a couple thousand hungry consumers gathered in an industrial courtyard in Brooklyn, NY, for the ninth-annual Vendy Awards, a ticketed fundraiser and taste competition celebrating the top street vendors in the city. The Vendys, put on by the nonprofit Street Vendor Project, debuted in a garage in 2005 with 150 attendees. It […]

  • B-to-C Events

    Coca-Cola Creates Barefoot Oasis for City-dwelling Lithuanians

    Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting consumers in Vilnius, Lithuania, Coca-Cola made this happen by transforming a city plaza into a branded pop-up park and then filming the surprise and delight as passersby stopped by. The film, Coke’s latest viral Where Will Happiness Strike Next project, […]

  • Hellman's 100th Big Birthday Celebration2013
    B-to-C Events

    Hellmann’s Invites New Yorkers to World-Record Picnic

    Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier 84 as it broke the Guinness World Record for longest picnic table in honor of the mayonnaise brand’s 100th birthday. The record previously stood at 305 feet and three inches; this table measured 320 feet and two inches. The public […]

  • Merck Pop-Up Canadians on Allergy Symptoms
    B-to-C Events

    Merck Pop-Up Schools Canadians on Allergy Symptoms

    To drive trial of its allergy control product portfolio during peak allergy season, Merck Consumer Care Canada activated a suburban-style pop-up in bustling urban centers in three major cities. The Allergy Relief House visited Vancouver in April and May, Toronto in late May and June, and Montreal in September. The 30-foot by 40-foot structure, complete […]

  • B-to-C Events

    American Express Charges EM’s Own with Parade Duty

    Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA, a top LGBT summer destination located at the tip of beachy Cape Cod. Cape traffic can be pretty miserable, though not at that hour, and so in those peaceful early morning hours, iced-coffee in hand, glowing sun rising above the […]