Rachel Boucher

To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10 days at the State Fair of Texas in October with an obstacle course that showcased survival tactics viewers would see on the show (the fair officially ran Sept. 27 through Oct. 20). Now in its third season, the series follows […]

Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City.

Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together […]

On Sept. 7, a couple thousand hungry consumers gathered in an industrial courtyard in Brooklyn, NY, for the ninth-annual Vendy Awards, a ticketed fundraiser and taste competition celebrating the top street vendors in the city. The Vendys, put on by the nonprofit Street Vendor Project, debuted in a garage in 2005 with 150 attendees. It […]

Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting consumers in Vilnius, Lithuania, Coca-Cola made this happen by transforming a city plaza into a branded pop-up park and then filming the surprise and delight as passersby stopped by. The film, Coke’s latest viral Where Will Happiness Strike Next project, […]