How Diversity Drives Marketing Success for American Express

B-to-C Events
Posted on January 13, 2014 by Rachel Boucher

A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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