Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Spring Break 2013: Panama City Beach

    EM fled the winter chill and hit the beaches for Spring Break in South Padre Island, Texas and Panama City Beach, Florida. And we even managed to avoid breaking a hip. Check out the action in Panama City Beach below.

  • High-Tech Vending Machine Dispenses Hot Wheels

    At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a particularly significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was a blue custom Camaro in 1968.

  • Special Report: Showstoppers and Strategies from CES 2013

    [fullwidth_text alt_background=”none” width=”1/1″ el_position=”first last”] It is a deceptively peaceful descent from the monorail system into the Las Vegas Convention Center, home of the Consumer Electronics Show, held last month. The mountain ranges that encircle Sin City disappear behind the stories-tall center halls, the wind picks up and you join the masses waiting for your […]

  • Bayer Advanced Brings DuraZone Tour to NASCAR

    Bayer Advanced is back on the road, activating at NASCAR fan zones in seven markets to spread awareness about its DuraZone weed and grass control products. The brand promoted the new line last year with a tour that traveled to home improvement stores across the country.

  • Nutrition Brand Maxitone Mixes Fitness with Shopping

    Nutrition brand Maxitone, maker of protein shakes and bars for women, activated a temporary brand environment at the Westfield London shopping center atrium from Feb. 1 to 17 to support its Thank You Protein campaign.